Wandr

  • ‘WANDR’ IS A DYNAMIC QUICK-SERVICE RESTAURANT IN DUBAI THAT WE’VE NURTURED FROM THE GROUND UP. WANDR OFFERS A UNIQUE CONCEPT OF AUTHENTIC WRAPS AND BOWLS, DRAWING CULINARY INSPIRATION FROM FLAVOURS AROUND THE WORLD. OUR ROLE WAS TO TRANSFORM WANDR FROM A BUDDING IDEA TO A COMPLETE BRAND (NOW WITH A CULT FOLLOWING). WE DEVELOPED A COMPREHENSIVE STRATEGY AND POSITIONING, SHAPING EVERYTHING FROM ITS NAME TO THE AMBIANCE OF THE RESTAURANT, CREATING AN IDENTITY THAT TRULY STANDS OUT IN DUBAI’S VIBRANT FOOD SCENE.

    • NAMING

    • VISUAL IDENTITY

    • COLLATERAL

    • PACKAGING

We created a vibrant, impactful, and enjoyable brand identity designed to captivate consumers in the region. Beyond the typographic logo, we introduced a unique mascot – a winged tortoise named ‘Arty’. This character ingeniously embodies the concept of being both slow and fast, aligning with the ‘Slow Food, Fast’ ethos. Arty adds a layer of fun and playfulness to all of Wandr’s branding materials. This whimsical addition has been particularly successful in branded merchandise, becoming a big favourite among the brand’s fans.

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